Metro Action

Who are we?

This is the question MetroAction faced after completing extensive focus groups and individual interviews with its varied constituencies – small businesses, financial institutions, contributors, the media and their own staff. Some considered the organization a loan source; others thought of them as a training/seminar focused group; still others thought were strictly a downtown Scranton, PA economic development organization.

cds creative was asked to conduct a brand audit. This included examining all marketing materials, media releases, their website, logo use, positioning statement, graphic elements and marketing strategies. The analysis provided MetroAction with recommendations that could be incorporated immediately. From logo usage to specific word choices, MetroAction now has a clear and consistent brand position.

Micro Loans That Make a Difference.

This is supported by this mission statement:
“MetroAction provides micro-loans to small business in northeastern Pennsylvania who do not have access to traditional sources of credit. Covering Carbon, Lackawanna, Luzerne, Monroe, Pike, Susquehanna, Wayne and Wyoming counties, MetroAction, a nonprofit Community Development Finance Institution (CDFI), is northeastern Pennsylvania’s leading provider of small business loan and comprehensive business training.”

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